Publicity

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The QPAC publicity team can drive and/or support your PR campaign with our local knowledge of media and media contacts. Services include:

• Develop a Publicity Strategy and tactical communications plan to maximise publicity opportunities (local and national if required)
• Lead a campaign or support national publicist
• Write and issue media releases
• Coordinate Ministerial media releases if appropriate
• Manage media calls – including writing and issuing media alert, developing media schedule for interviews during the media call and before and after as applicable
• Manage Opening night media lists including reviewers and social photographers invites
• Expert advice on local media e.g. lead times, angles that appeal, exclusivity required, publication dates, etc
• Generate features, picture opportunities, TV coverage and general editorial
• Coordinate potential trips (junkets) of regional PR tours

Media Promotions

We will work with you to determine the best radio, print and online promotions, in line with our over-arching Publicity Strategy. Media promotions can reach into metro and regional areas to achieve the strongest results.

Radio Promotions – Radio promotions usually focus on ticket giveaways targeted to preview performances to maximise word of mouth. We will work with our client on approvals for on air-checks and manage ticket collection with the radio stations.

Print Promotions – There are two commercial newspapers, a channel of community papers and genre specific free street press, which we can manage promotions through.

Online Promotions – We work with external companies to run promotions across multiple networks, including Blogs, specific genre website, Facebook, Twitter, etc. We will manage the setting up of these promotions along with approvals and ticket distribution.

Publicity and media promotion costs will be agreed on depending on scope of works.