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Digital Marketing
QPAC website event pages, emails and social media
Digital Marketing Specifications
We define digital marketing as the advertising and marketing efforts that use web, social and email to build leads and drive sales through our website.
QPAC has a strong online presence, an established responsive website with high organic search rankings, a local and responsive social audience and an active email subscriber list.
Event Page
QPAC’s event pages have been designed to host additional content to support the decision-making process for website visitors. These pages are flexible depending on the content available. Recommended assets are listed below as “optional”.
Asset |
Required? |
File Size |
File Size |
Format |
Notes |
|---|---|---|---|---|---|
| Hero image | Yes | 2560w x 1092h (must adhere to template) Download template > View mock-up > |
300KB | JPEG, min 72dpi | Image only. Must be text and logo free |
| Event page copy | Yes | N/A | N/A | 200 words | N/A |
| Feature tile | Yes | 600w x 600h | 250KB | JPEG, min 72dpi | Image only. Must be text and logo free |
| Gallery images | Optional | Any Dimension | N/A | JPEG or TIF | Image only. Must be text and logo free |
| Gallery videos | Optional | 16:9 High Definition (1920x1080p, 1280x720p) |
Approx. 300mb for a 4min file | 15sec, 30sec or 60sec promo Up to 4mins for seasonal promos/behind-the-scenes content Codec .H264 Audio 48kHz Video Bitrate 4mbps to 8mbps .mov or direct YouTube link |
End card for event information and a book at QPAC call‑to‑action |
| Cast/Artist Headshots | Optional | 300w x 300h | 100KB | JPEG, min 72dpi | Image only. Must be centred profile shots. Text and logo free |
| QTIX Event Image | Yes (QTIX Events Only) | 719w x 281h | <50KB | JPEG, min 72dpi | Image only. Must be text and logo free |
| QTIX What’s On Image | Yes | 250w x 170h | <50KB | JPEG, min 72dpi | Image only. Must be text and logo free |
| QTIX thumbnail | Yes | 59w x 59h | <50KB | JPEG, min 72dpi | Image only. Must be text and logo free |
| QTIX Homepage Main Feature Image | Optional | 400w x 320h | <50KB | JPEG, min 72dpi | Image only. Must be text and logo free |
Dedicated Emails
QPAC email templates have been designed to maximise subscriber engagement and conversion. Due to the increasing number of subscribers viewing emails on mobile phones and tablets, email layouts are responsive, adapting content to multiple screen sizes.
Your QPAC Account Manager and the Digital Marketing Team will work with you to develop an email marketing plan specific to your event that targets the most appropriate audiences for your show. Please note that all email marketing campaigns are subject to availability and we encourage early bookings in order to secure your preferred dates.
Asset |
Required |
Dimensions |
File Size |
Format |
Notes |
|---|---|---|---|---|---|
| Main email image /eNews feature |
Yes | 600w x 300h | 100KB | JPEG, min 72dpi | Image only. Must be text and logo free |
| Email Recommend | Yes | 170w x 300h | 80KB | JPEG, min 72dpi | Image only. Must be text and logo free |
| Email Highlight | Yes | 270w x 180h | 80KB | JPEG, min 72dpi | Image only. Must be text and logo free |
| “What’s On” Highlights image | Yes | 115w x 150h | 80KB | JPEG, min 72dpi | Image only. Must be text and logo free |
| “What’s On” Discover more image | Yes | 90w x 120h | 80KB | JPEG, min 72dpi | Image only. Must be text and logo free |
Social Media
Asset |
Required |
Dimensions |
File Size |
Format |
Notes |
|---|---|---|---|---|---|
| Facebook static ad | Yes, unless video content is provided | 1200w x 628h | <250KB | JPEG, min 72dpi | Less than 20% text in overall image |
| Instagram ad | Optional | 900w x 900h | <250KB | JPEG, min 72dpi | Less than 20% text in overall image |
| Facebook carousel ad | Optional | 900w x 900h | <250KB | JPEG, min 72dpi | Less than 20% text in overall image, must provide 3 images minimum |
CCTV
QPAC’s internal CCTV system is exclusively available to promote upcoming performances within the venues. Screens are located outside the main box office and in theatre foyers.
Asset |
Required |
Dimensions |
File Size |
Format |
Notes |
|---|---|---|---|---|---|
| “What’s On” event image slide | Yes | High resolution image preferred | N/A | JPEG or TIF, 300dpi | Image only. Must be text and logo free |
| Promo video | Optional | 16:9 High Definition (1920x1080p, 1280x720p) |
Approx. 300mb for a 4min file | 15sec, 30sec or 60sec Up to 4mins for seasonal promos/behind-the-scenes content Codec .H264 Audio 48kHz Video Bitrate 4mbps to 8mbps .mp4 |
End card for event information and a book at QPAC call‑to‑action. Subtitles recommended for interviews. |
| Static ad | Optional | 16:9 High Definition (1920x1080p, 1280x720p) |
Max file size 2mb | JPEG or PNG, 72dpi | End card for event information and a book at QPAC call‑to‑action. Deadline: Approx. 10 business days before broadcast View specs guide > |
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We pay our respects to the Aboriginal and Torres Strait Islander ancestors of this land, their spirits and their legacy. The foundations laid by these ancestors – our First Nations Peoples – gives strength, inspiration and courage to current and future generations, both Indigenous and non-Indigenous, towards creating a better Queensland.
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