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Digital Marketing

QPAC website event pages, emails and social media

Digital Marketing Specifications

We define digital marketing as the advertising and marketing efforts that use web, social and email to build leads and drive sales through our website.

QPAC has a strong online presence, an established responsive website with high organic search rankings, a local and responsive social audience and an active email subscriber list.

Event Page

QPAC’s event pages have been designed to host additional content to support the decision-making process for website visitors. These pages are flexible depending on the content available. Recommended assets are listed below as “optional”.

Asset	Required?	File Size	File Size	Format	Notes
Hero image	Yes	2560w x 1092h (must adhere to template) Download template > View mock-up >	300KB	JPEG, min 72dpi	Image only. Must be text and logo free
Event page copy	Yes	N/A	N/A	200 words	N/A
QTIX thumbnail	Yes	59w x 59h	<50KB	JPEG, min 72dpi	Image only. Must be text and logo free
QTIX What’s On Image	Yes	250w x 170h	<50KB	JPEG, min 72dpi	Image only. Must be text and logo free
QTIX Homepage Main Feature Image	Optional	400w x 320h	<50KB	JPEG, min 72dpi	Image only. Must be text and logo free
Feature tile	Optional	600w x 600h	250KB	JPEG, min 72dpi	Image only. Must be text and logo free
Gallery images	Optional	Any dimension	N/A	JPEG or TIF	Image only. Must be text and logo free
Gallery videos	Optional	16:9 High Definition (1920x1080p, 1280x720p)	Approx. 300mb for a 4min file	15sec, 30sec or 60sec promo Up to 4mins for seasonal promos/behind-the-scenes content Codec .H264 Audio 48kHz Video Bitrate 4mbps to 8mbps .mov or direct YouTube link	End card for event information and a book at QPAC call‑to‑action
Cast/Artist Headshots	Optional	300w x 300h	100KB	JPEG, min 72dpi	Image only. Must be centred profile shots. Text and logo free

Dedicated Emails

QPAC email templates have been designed to maximise subscriber engagement and conversion. Due to the increasing number of subscribers viewing emails on mobile phones and tablets, email layouts are responsive, adapting content to multiple screen sizes.

Your QPAC Account Manager and the Digital Marketing Team will work with you to develop an email marketing plan specific to your event that targets the most appropriate audiences for your show. Please note that all email marketing campaigns are subject to availability and we encourage early bookings in order to secure your preferred dates.

Asset	Required	Dimensions	File Size	Format	Notes
Main email image /eNews feature	Yes	600w x 300h	100KB	JPEG, min 72dpi	Image only. Must be text and logo free
Email Recommend	Yes	170w x 300h	80KB	JPEG, min 72dpi	Image only. Must be text and logo free
Email Highlight	Yes	270w x 180h	80KB	JPEG, min 72dpi	Image only. Must be text and logo free
“What’s On” Highlights image	Yes	115w x 150h	80KB	JPEG, min 72dpi	Image only. Must be text and logo free
“What’s On” Discover more image	Yes	90w x 120h	80KB	JPEG, min 72dpi	Image only. Must be text and logo free

Social Media

Asset	Required	Dimensions	File Size	Format	Notes
Facebook static ad	Yes, unless video content is provided	1200w x 628h	<250KB	JPEG, min 72dpi	Less than 20% text in overall image
Instagram ad	Optional	900w x 900h	<250KB	JPEG, min 72dpi	Less than 20% text in overall image
Facebook carousel ad	Optional	900w x 900h	<250KB	JPEG, min 72dpi	Less than 20% text in overall image, must provide 3 images minimum

CCTV

QPAC’s internal CCTV system is exclusively available to promote upcoming performances within the venues. Screens are located outside the main box office and in theatre foyers.

Asset	Required	Dimensions	File Size	Format	Notes
“What’s On” event image slide	Yes	High resolution image preferred	N/A	JPEG or TIF, 300dpi	Image only. Must be text and logo free
Promo video	Optional	16:9 High Definition (1920x1080p, 1280x720p)	Approx. 300mb for a 4min file	15sec, 30sec or 60sec Up to 4mins for seasonal promos/behind-the-scenes content Codec .H264 Audio 48kHz Video Bitrate 4mbps to 8mbps .mp4	End card for event information and a book at QPAC call‑to‑action. Deadline: Approx. 10 business days before broadcast. Subtitles recommended for interviews.
Static ad	Optional	16:9 High Definition (1920x1080p, 1280x720p)	Max file size 2mb	JPEG or PNG, 72dpi	End card for event information and a book at QPAC call‑to‑action. Deadline: Approx. 10 business days before broadcast View specs guide >