Our dedicated and creative team of industry professionals has significant experience in all areas of the marketing mix, and we will work with you to develop and deliver innovative and cost-effective campaigns tailored to the product.
Your Marketing Project Lead will work with you to develop a clear strategy, key selling messages and an integrated campaign plan. For projects that utilise two or more of the QPAC Marketing Team’s services, an Account Manager will be allocated to your campaign, whereas for projects that utilise only one area of QPAC’s Marketing Services, the team leader will be the main contact.
We have developed an in depth understanding of the Queensland market through our analysis of patrons and their purchasing patterns over the past 10 years. Due to the integration of the QPAC Marketing unit with our dedicated ticketing provider, QTIX, we have access to an active database of more than 200,000 patrons covering all genres of live performance.
Digital Marketing Specifications
We define digital marketing as the advertising and marketing efforts that use web, social and email to build leads and drive sales through our website. QPAC has a strong online presence, an established responsive website with high organic search rankings, a local and responsive social audience and an active email subscriber list.
Web Pages - QPAC
Event pages have been designed to host additional content to support the decision-making process for website visitors. These pages are flexible depending on the content available.
All images must be text and logo free, JPEG and min 72dpi. This reduces challenges across device resolution.
Event page hero: Image is required. Dimension: 2560w x 1092h. Size: 300KB
Event page copy: 200 words required
Optional:
Cast/artist headshots: Dimension: 600w x 375h. Size: 100KB
Gallery images: These can be any dimension.
Gallery video: 16:9 mp4 with end card for event information and a book at QPAC call‑to‑action to be loaded into QPAC YouTube channel. YouTube or Vimeo link can be accepted if appropriate.
Social image: Dimension: 1080w x 1080h. Size: 300KB
Web Pages - QTIX
All images must be text and logo free, JPEG and min 72dpi. All the below images are required.
Event page hero: 1280w x 416h. Size: 300KB
Event page copy: 200 words required
Poster image: 400w x 400h
Banner image: 652w x 306h
Large logo banner: 1400w x 680h
Digital wallet hero image: 1125w x 366h
Background Image (GA Event only): 1440w x 1024h
Emails
Email templates have been designed to maximise subscriber engagement and conversion. Due to the increasing number of subscribers viewing emails on mobile phones and tablets, email layouts are responsive, adapting content to multiple screen sizes.
All images must be text and logo free, JPEG and min 72dpi
Email Hero: Dimension: 600w x 300h. Size: 100KB
Email Recommend: Dimension: 170w x 300h. Size: 80KB
Social Media
Below are the image and video size requirements for our various social media channels.
Instagram:
Images: Dimension: 1080x1350 with no text overlay preferred. 1080x1080 with no text overlay optional.
Video: 1080x1080, 1080x1920 (between 30 and 60 seconds)
Facebook:
Images: Dimension: 1920x1080 and 1080x1080
Video: 1080x1080, 1080x1920 (between 30 and 60 seconds)
LinkedIn:
Images: Dimension: 1080x1080
TikTok:
1080x1920
Signage
Digital Screens
QPAC’s large format OOH digital screens offer exciting frequency and dynamic content possibilities, targeting a large volume of high worth and culturally active people in Brisbane.
QPAC has an internal CCTV system, which is exclusively available to promote upcoming performances and QPAC sponsors. Video footage screens in QPAC main box office and theatre foyers.
Size: 16:9 High Definition, (1920x1080p, 1280x720p). Format: 30sec promo. Codec. H264 Audio 48kHz, Video Bitrate 4mbps to 8mbps .mov or direct.
Download the CCTV specification guide
Charges apply.
Duratran
Duratran display in box office on main foyer level at QPAC.
Size: 900mm deep x 600mm wide, set file to 50% and send as a print ready .pdf no crops
Duration: Up to 3 months placement (subject to availability)
Cost: Contact us for pricing
Reach: 50,000 per month (patrons passing by)
Charges apply.
Poster Sites
Numerous poster sites are located throughout QPAC, its tunnels and car parks. A2 posters (provided by hirer) will be displayed in selected locations subject to availability.
While we endeavour to give as much exposure as possible, placement times and locations cannot be guaranteed. A maximum 10 posters are to be supplied. Charges apply if printed by QPAC.
Kerbside Framed Banners
Located at street level on the South Bank and Grey Street walls of QPAC. There are banners on Grey Street and Little Stanley Street. The current demand for kerbside frames outweighs supply so it is important that you apply for space allocation as soon as is practical. A cost per month will apply after the initial two months display.
Size: Actual size is 2175mm deep x 3230mm wide, type area 2095mm deep x 3150mm wide. Add 50mm bleed all round. Set to 10% at 400dpi
Format: .pdf
These banners are not directly illuminated at night. Advance bookings are essential. Subject to availability. Minimum 1 month maximum 3 months.
More about QPAC
About
For over three decades, QPAC has been dedicated to enriching lives and nourishing the creative spirit.
Our Team
Meet the creative powerhouse behind QPAC - a diverse, passionate team dedicated to bringing world-class performances to life.
Working with Us
Become part of a vibrant community that is committed to bringing stories to life and creating exceptional experiences for audiences.
Support
Support QPAC to help nurture and celebrate Queensland's rich artistic heritage while fostering innovation and creativity for the future.