We pay our respects to the Aboriginal and Torres Strait Islander ancestors of this land, their spirits and their legacy. The foundations laid by these ancestors gives strength, inspiration and courage to current and future generations, both First Nations and non-First Nations peoples, towards creating a better Queensland.

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QPAC

Marketing

Our dedicated and creative team of industry professionals has significant experience in all areas of the marketing mix, and we will work with you to develop and deliver innovative and cost-effective campaigns tailored to the product.

Your Marketing Project Lead will work with you to develop a clear strategy, key selling messages and an integrated campaign plan. For projects that utilise two or more of the QPAC Marketing Team’s services, an Account Manager will be allocated to your campaign, whereas for projects that utilise only one area of QPAC’s Marketing Services, the team leader will be the main contact.

We have developed an in depth understanding of the Queensland market through our analysis of patrons and their purchasing patterns over the past 10 years. Due to the integration of the QPAC Marketing unit with our dedicated ticketing provider, QTIX, we have access to an active database of more than 200,000 patrons covering all genres of live performance.

For more information please download QPAC's Marketing Services document.

Digital Marketing Specifications

We define digital marketing as the advertising and marketing efforts that use web, social and email to build leads and drive sales through our website. QPAC has a strong online presence, an established responsive website with high organic search rankings, a local and responsive social audience and an active email subscriber list.

Web Pages - QPAC

Event pages have been designed to host additional content to support the decision-making process for website visitors. These pages are flexible depending on the content available.

All images must be text and logo free, JPEG and min 72dpi

Event page hero: Image is required. Dimension: 2560w x 1092h. Size: 300KB
Event page copy: 200 words required
Cast/artist headshots: These are optional. Dimension: 600w x 375h. Size: 100KB
Gallery images: These are optional and can be any dimension.
Gallery video: This is optional. Size: 16:9 High Definition, (1920x1080p, 1280x720p). Format: 30sec promo. Codec .H264 Audio 48kHz, Video Bitrate 4mbps to 8mbps .mov or direct YouTube link. End card for event information and a book at QPAC call‑to‑action.

Web Pages - QTIX

All images must be text and logo free, JPEG and min 72dpi.  All the below images are required.

Event page hero: Dimension:1280w x 416h. Size: 300KB
Event page copy: 200 words required
Poster image: Dimension: 400w x 400h
Banner image: Dimension: 652w x 306h
Large logo banner: Dimension: 1400w x 680h
Digital wallet hero image: Dimension: 1125w x 366h

Emails

QPAC email templates have been designed to maximise subscriber engagement and conversion. Due to the increasing number of subscribers viewing emails on mobile phones and tablets, email layouts are responsive, adapting content to multiple screen sizes.

All images must be text and logo free, JPEG and min 72dpi

Email Hero: Dimension: 600w x 300h. Size: 100KB
Email Recommend: Dimension: 170w x 300h. Size: 80KB
Email Highlight: Dimension: 270w x 180h. Size: 80KB
“What’s On” Highlights image: Dimension: 115w x 150h. Size: 80KB
“What’s On” Discover more image: Dimension: 90w x 120h. Size: 80KB

Social Media

All ads must be less than <250KB. File format: JPEG, min 72dpi. Less than 20% text in overall image.

Facebook static ad: This is required unless video content is provided. Dimensions: 1200w x 628h
Instagram ad: This is optional. Dimensions: 900w x 900h
Facebook carousel ad: This is optional. Dimensions: 900w x 900h. Must provide 3 images minimum.

QPAC Signage

Digital Screens

QPAC’s large format digital screens offer exciting frequency and dynamic content possibilities, targeting a large volume of high worth and culturally active people in Brisbane.

Download the digital specification requirements document for more information.

Duratran

Duratran display in box office on main foyer level at QPAC.

Size: 900mm deep x 600mm wide, set file to 50% and send as a print ready .pdf no crops
Duration: Up to 3 months placement (subject to availability)
Cost: Contact us for pricing
Reach: 50,000 per month (patrons passing by)

Poster Sites

Numerous poster sites are located throughout QPAC, its tunnels and car parks. A3 and A2 posters (provided by hirer) will be displayed in selected locations subject to availability.

While we endeavour to give as much exposure as possible, placement times and locations cannot be guaranteed. A maximum 10 posters (A2 work best) are to be supplied to QPAC.

This Month @ QPAC

Your event will be included in AO posters that feature what's on at QPAC each month. These posters are displayed at numerous locations including box office, street level, patron lifts, and at the Cultural Centre bus stop. Posters are displayed one month in advance for a total of two months.

Curbside Framed Banners

Located at street level on the South Bank and Grey Street walls of QPAC. There are 8 banners on Grey Street and 10 banners on Little Stanley Street. The current demand for curbside frames outweighs supply so it is important that you apply for space allocation as soon as is practical. A cost per month will apply after the initial two months display.

Size: Actual size is 2175mm deep x 3230mm wide, type area 2095mm deep x 3150mm wide. Add 50mm bleed all round. Set to 10% at 400dpi
Location: Grey Street and South Bank (Grey Street x 10 sites, Little Stanley St x 8, Playhouse x 4)
Format: .pdf 

Note these banners are not directly illuminated at night. Advance bookings are essential. Subject to availability. Minimum 1 month maximum 3 months.

Melbourne Street Walkway Banner

Melbourne Street Walkway banner is visible to traffic crossing the Victoria Bridge, foot traffic, as well as people using the Cultural Centre busway. The space is at the discretion of Arts Queensland. Please place your request for space as early as practical. All requests will be considered however Arts Queensland does have guidelines to manage demand.

Size: 2000mm deep x 12000mm wide
Location: Melbourne St -Cultural Centre busway
Format: .pdf

Melbourne Street Corner Sign

Located on the corner of Melbourne and Little Stanley Streets at the base of the stairs leading to the Cascade Court. This site has considerable foot traffic from both the city and the Cultural Centre busway.

CCTV

QPAC has an internal CCTV system, which is exclusively available to promote upcoming performances and QPAC sponsors. Video footage screens in QPAC main box office and theatre foyers.

Download the CCTV specification guide

More about QPAC