Marketing at QPAC

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Introduction to Marketing at QPAC

Our dedicated team of industry professionals has significant experience in all areas of the marketing mix including:

• Integrated Communications Strategy
• Media Buying and Placement
• Venue Signage and Outdoor
• Publicity
• Online, Digital and Social Media
• Promotions and Publications
• Graphic Design
• Reporting

The integration of the QPAC Marketing unit with our dedicated ticketing provider, QTIX, provides access to an active database of more than 200,000 patrons covering all genres of live performance.

The services outlined within this section are not exhaustive and our creative marketers will work with you to deliver innovative and cost effective campaigns above and beyond these items.

Strategy & Planning

The best strategies come from a strong understanding of the local market. At QPAC, we strive to develop integrated marketing campaigns for our clients with unique strategies tailored to the product. We have developed an in depth understanding of the Queensland market through our analysis of patrons and their purchasing patterns over the past 10 years.

Your Marketing Project Lead will work with you to develop a clear strategy, key selling messages and an integrated campaign plan.

QPAC Marketing campaigns include a range of services, which are outlined in the following sections.

Marketing Process Flow

For projects that utilise two or more of the QPAC Marketing Team’s services, an Account Manager will be allocated to your campaign.

• Megan Stalley
• Alex Holloway
• David Somerville
• Phoebe Wowor
• Andrea Huynh

For projects that utilise only one area of QPAC’s Marketing Services, the team leader will be the main contact.

• Online Digital Marketing Manager Kim Harper
• Publicity Publicity Managers Cindy Ullrich, Michaela Tynan
• Signage Senior Advertising Coordinator Judy Worsfold
• Advertising Senior Advertising Coordinator Judy Worsfold

Find our more about marketing opportunities and specification:

• Advertising - Media planning, buying and placement. Press, radio, television, outdoor and direct mail
• QPAC Print Publications
• QPAC Signage
• Publicity
• Digital Marketing
• Promotions
• Graphic Design
• Reporting
• Summary of Complimentary Services